Wednesday, January 07, 2015

We Speak of Rum in 2015

I love referring to myself as first person plural... That aside, I was reading Drink Spirits magazine and was very pleased with their 2015 Spirit and Alcohol Trends Predictions. I found it very good reading and always search it out for Rum References... I was not disappointed. One section had this:

"The War on Sugar

In 2014, the movie “Fed Up” made its mark with a battle cry against sugar. The war against sugar will deeply intensify in 2015 with lawsuits, “Super Size Me” style movies, and an increasing number of experts reiterating just how bad sugar is.  The most profound indicator of this is Coca Cola’s major move into the milk space with Fairlife, their new premium milk. Coke sees the writing on the wall and they’re making a massive bet on milk.

The impact of the war on sugar will be twofold. First, it’s going to have a real negative impact on rum. Even though the sugar is consumed in the fermentation and distillation processes, confused consumers are going to wrongly equate rum with sugar and opt out of having rum in their glass. Secondly, we expect to see more consumers look for “healthy” cocktail alternatives, with some bars adding calorie counts on their menus."

I had to smile a bit as I read - but also I need to express a bit of concern. The quote that makes me want to comment is; "Even though the sugar is consumed in the fermentation and distillation processes, confused consumers are going to wrongly equate rum with sugar and opt out of having rum in their glass." 

Folks if you are on a sugar hunt -- there are far greater villains than Rum. As the article rightly states, the sugar used to make rum is basically gone via fermentation. In fact, Rum has some the the least amount of sugars in the product than most distilled spirits. I have written about this in the past in this blog post. If you don't want to click, the part I wanted you to re-read has this in it:

 "Rum, when it is thoroughly distilled, has no discernible sugar in it. I often talk about a sweetness or a molasses flavor, even a sugar, burnt sugar tang. Well, I'm lying. Kidding. It's hard to describe but sweet is a flavor as well as a state of being. Most of the time the sweetness is an after-taste or develops in the mouth long after you'd detect actual sugar. Smell also plays a part. Many aged rums have some of the sweetest aromas. Using Richland Rum as an example -- You pop the cork on this rum and the room is filled with so much butterscotch, caramel perfume that you'd think the liquid would be sweet enough to make your cavities ache. Wrong. I'd compare the flavor to many aged spirits coming from a barrel, smokey, floral, crispness and -- a sweetness that rum only can claim -- but as an aftertaste like your tongue recalls the root of that aroma, Cane Juice. When all is said and done. Rum can taste sweet, but only if sugar (or any sweetener) is added after distillation. Yes some distiller do add it and sometimes the sweetness IS tasted that way. Adding sweetener is not a bad thing, it is just like adding seasoning to a dish. It is an additive (albeit a very natural one) but added by desire from the distiller. The biggest reason why most people think Rum is sweet is because a majority of drink made with rum tend to be sweet. Also, the addition to sweet mixes seems to fire up or almost multiply the sweetness of a rum flavor. For instance, many dark rums lose much, if not all of their caramel flavor. When added to a sweet mix of say... cola; which is caramel flavor based -- BINGO it multiplies that same caramel flavor (really try this. its fun). Putting a Coffee infused Rum into say a Piña Colada invents a totally different drink! The coffee suddenly morphs (partially) into having a chocolate undertone! The sweetness of the drink actually diminishes a bit and subtler, deeper flavors leap out. So, don't be afraid of rum if you fear sweetness. In fact, Rum in most cases has less calories (And sugar) than many spirits save vodka..."

That's it for today -- go forth and search for excess sugar in your diet, while sipping a great Rum with no fear.

Oh -- on the New Rum Front -- got a message from Stillwagon Distillery - asking for info to get a sample of their Devil's Own Rum to me.. I have passed my address on -- we will be honored to taste - and tell! 

Until next time -- Lick the glass!!!
Lick The Glass!! #LTG


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